Major sports competitions, such as the Olympics, always evoke intense rivalries, including between sportswear brands.

In January, Puma announced a team-up between various versions of Ball’s signature line of MB (Melo Ball) basketball sneakers and one of the most recognizable brands in pop culture, the Teenage Mutant ...

The lineup is also said to... Google Lens has reportedly received an update that changes its launch behaviour. Currently, for most users, searching via the camera tool requires a two-step process ...

Olympic champion Hannah Scott has confirmed she intends to go for gold again in Los Angeles in three years time. The 25-year-old won a dramatic quad sculls final in Paris alongside Team GB team ...

Transgender women are increasingly likely to be banned from the female category across Olympic sport after another leading candidate to become International Olympic Committee president backed a ...

Welcome to our Independent Lens Brand Book. We’re excited and grateful that you’re here to explore it. With your help, we can keep the Independent Lens brand vital and strong. Now, if you’re ...

Olympic medals are displayed on a custom-designed trunk by Louis Vuitton at the Champions Park at Trocadero during the Paris 2024 Olympic Games in Paris. © 2025 ...

When you invest in an athlete’s Olympic journey, you provide key resources needed to propel them over the finish line – and inspire a nation. For a Team Canada athlete to reach the podium, it takes ...

Fans can see the PUMA AI Creator goalkeeper shirt in action tomorrow during the men’s fixture against Chelsea at the Etihad Stadium and Manchester City Women’s away clash against Aston Villa. The ...

Most players claim to ignore their spring training numbers, but Jeff McNeil isn’t afraid to admit he will be paying attention to his once the Grapefruit League season begins next month.

Birmingham City chairman Tom Wagner (centre) sat among the Birmingham fans at the Racecourse along with Peaky Blinders writer Steven Knight (left) All the while, the lenses missed the presence of ...

The opinions and information provided on this site are the original editorial content of Sneaker Fortress. Puma and LaMelo Ball’s Teenage Mutant Ninja Turtles collection has grown beyond just the ...