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In the beginning, there was one: the 501. Over the past century and a half, Levi’s jeans have become a favorite of miners, laborers, rock stars, fashion designers and practically everyone in-between.

A total of 84 companies have been selected across all rounds of the PLI scheme, which was approved in April 2021 with a financial outlay of ₹6,238 crore for FY22 to FY29. Notable companies ...

The costume designer for Timothée Chalamet’s film recreated Bob Dylan’s Levi’s – with the story of his first love stitched into the hem “Bob Dylan famously wore denim, so denim was my ...