PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

If you’re still searching for an easy makeup routine for Valentine’s Day or Galentine’s Day, Lady Gaga's makeup artist Sarah ...

The perfect "unrecognizable makeup" starts with a glowy base. This everyday invisible SPF 30 primer will not only give skin a ...

Brown Regular,sans-serif;font-size:.9rem;font-weight:300;line-height:1.3em;color:#333;padding:0 0 .4rem;margin:1rem auto;text ...

Sanya Malhotra brought effortless glam to the week with a radiant base, well-defined brows and peachy cheeks. Her signature ...

Charlotte Tilbury, one of our favourite beauty brands, has just launched six stunning new eyeshadow palettes with shades to ...

The film Anora won big at last night's 2025 Critics Choice Awards, taking home the Best Picture award despite steep ...

Charlotte Tilbury surprised the beauty lovers with a new reveal on February 11. The beauty brand launched six limited edition eyeshadow palettes that are exclusively available on their app.

Charlotte Tilbury's new eyeshadow palettes have been an instant hit with fans - and one colourway is particularly great for ...

Valentine’s Day is the perfect excuse to play with makeup and embrace your beauty. Opt for a soft, romantic glow or a bold, ...

Valentine's Day is on the horizon, but something haunting is brewing in the beauty space. Sure, a red lip is always a classic ...