PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

If you’re still searching for an easy makeup routine for Valentine’s Day or Galentine’s Day, Lady Gaga's makeup artist Sarah Tanno has the best hassle-free tips for a flawless finish.

Best lipstick shades for brown skin - From nudes to a classic red, Abha Shah eyes up the best lipstick colours for brown ...

Charlotte Tilbury surprised the beauty lovers with a new reveal on February 11. The beauty brand launched six limited edition eyeshadow palettes that are exclusively available on their app.

Available in 11 shades to suit all skin tones, we put the new launch to the test amongst our beauty team to grab the honest ...

Makeup is a form of art expression, and what better time to get creative than Valentine’s Day? From bright, sparkly pinks and ...

The film Anora won big at last night's 2025 Critics Choice Awards, taking home the Best Picture award despite steep competition. Another winning moment was the film's star, Mikey Madison, and her ...

After months of teasing on social media, Hailey Bieber 's Rhode lip liner—a.k.a. the Rhode Peptide Lip Shape —is finally here ...

In the dynamic beauty world, social media serves as a treasure trove for the latest trends and innovative hacks that transform our makeup game, and one standout trend is the viral pink setting powder ...

In the ever-evolving world of beauty, social media has become the ultimate platform for discovering the latest trends and hacks that revolutionize our makeup routines. One such trend that has taken ...

Kara Jillian Brown is the Beauty Editor of InStyle. She began her career at Well+Good, where she spent five years evolving from Editorial Intern, to News Writer, to Beauty Writer. She earned a ...

she covers any still-visible brown spots or broken capillaries with this creamy, super-pigmented concealer. Applying it to the under-eye area “can be tricky. The days of just sweeping it on are long ...