“It makes watching TV difficult ... Mikus is no innocent bystander to the assault of political ads. He’s a Democratic ...

When Jeb Bush's campaign announced recently that it was pulling its TV ads from the Iowa airwaves, one might have expected it to be treated as the final acknowledgement of defeat for the onetime ...

Local TV stations are experiencing an advertising windfall this election cycle, thanks to a record amount of U.S. political ad spend. Why it matters: Despite an influx of new ways to reach voters ...

“October generally sees roughly 35-40% of the total spending. We looked at broadcast TV political advertising running against Major League Baseball (MLB) for 2 weeks in June compared to 2 weeks ...

Innovative ad formats have grown significantly, accounting for 25% of all CTV ads. Half of the respondents reported investing ...

Candidates can now target specific voting districts, while stations can offer zone-specific Lowest Unit Rates. The system ...

In the few ads where they do, they either paint their ... President Biden and crime will pay political dividends. Even some Democrats worry about economic anxieties outstripping concern about ...

Politics in the streaming era is still sort of the wild west; as THR pointed out, streamers are not beholden to the same law that requires broadcast TV to air political ads from both parties.

“Our fearless forecast is around 10 percent because of the political advertising ... particularly television and radio. “Regular TV networks [and] radio networks (would benefit the most ...