"Wirkins" went viral in 2024 for their cheap price tag and resemblance to expensive Birkin bags from Hermès. CEO Axel Dumas ...

For all the trouble it took me to get the viral $69.99 bag, you’d think I was attempting to source the real thing.

Get a more affordable alternative to the beloved k-beauty Laneige Lip Sleeping Mask with Primark's £3 alternative.

CALLING all beauty fans – we have some incredibly good news that we’re sure is bound to put a smile on your face (and a shine ...

Brands from PrettyLittleThing to Zara are no longer the favourite of fashion fans who have ditched the well-loved high street stores in favour of cheap dupes and must-have wardrobe staples from ...

The influencer sported a burgundy rugby shirt while promoting her docuseries, and now shoppers have been left delighted after spotting a £12 dupe in Primark that bears a striking resemblance to the ...

The influencer sported a burgundy rugby shirt while promoting her docuseries, and now shoppers have been left delighted after spotting a £12 dupe in Primark that bears a striking resemblance to ...

Molly-Mae Hague fans have spotted a £12 Primark top that's a dupe of one the reality TV star wore while promoting her Amazon Prime documentary. One shopper said the rugby top, which comes in two ...

Our shopping experts reckon they've found your next pair of boots. These Forever Comfort® Leather Ankle Western Cowboy Boots cost £59 and are said to be 'comfortable from the first wear'.

It's a simple truth: Where there’s a Dyson product, there’s a dupe, and that holds especially true for Dyson beauty products. The Supersonic first made waves because, in typical Dyson fashion ...

Primark fans have been rushing into stores to get their hands on a £12 rugby top that's a dupe of one Molly-Mae Hague wore while promoting her Amazon Prime documentary Behind It All. The preppy ...

Primark fans are flocking to stores to snap up a £12 rugby shirt that's been likened to one sported by Molly-Mae Hague while she promoted her Amazon Prime documentary, 'Behind It All'. This ...