In another stroke of minor league marketing brilliance, a Houston Astros affiliate will wear 'Barbie' uniforms for a game in 2025. The Fayetteville Woodpeckers, ...

Empowering your audience with valuable educational resources can turn them into passionate advocates for your brand. By ...

Businesses are increasingly shifting toward online marketing. However, the effects of offline and online marketing on consumer behavior have not been comparatively examined. A team of Japanese ...

Two highly effective strategies for achieving these objectives are limited-time promotions and referral programs. Both ...

Fox Sports has been all-in on promoting IndyCar, its newest major sports rights property, at a time when some feel the sport is primed for a boost.

To celebrate the 1984 Los Angeles Summer Olympic Games, McDonald's launched a new promotion. It ended up costing the chain a ...

NYX Professional Make Up ‘glued’ a drag queen to a Westfield White City, London, billboard to promote its latest launch. The ...

RedNote has teamed up with an NY agency to recruit influencers to promote its platform, taking advantage of its recent ...

Many managers only begin advocating for their employees when they’re afraid of losing them or when promotion cycles roll ...

THE Philippine National Volleyball Federation (PNVF) has incorporated the Korean touch in world-class marketing and public ...

New marketing materials have been released to promote the state’s travel businesses and amenities, all while inviting ...

Promotional displays are an integral part of most retail stores' marketing strategy. They serve to attract customer attention, influence purchasing decisions, and boost sales. Here are some of the key ...