Charlotte Hornets star LaMelo Ball and his sneaker sponsor, Puma, are set to release the greatest sneakers of all time.

Since re-entering the performance basketball footwear market in 2023, Skechers has gradually gobbled up some of the top stars ...

We view Puma as a leader in global sportswear but do not believe it has achieved a competitive advantage. Since 2014, Puma’s annual sales have risen to nearly EUR 9 billion from EUR 3 billion as the ...

Professional athletes make millions on the field and off of it from lucrative endorsements, brand partnerships, and ...

Women Who Rock event is examining the big ways female leaders across the footwear industry can support, empower and elevate their colleagues.

The 2025 NBA Paris Games was a remarkable success. The regular season matchup between the Indiana Pacers and the San Antonio Spurs was the most-watched NBA game ever in France. As seen on PUMA ...

the PUMA MB.03 "Be You" makes sure you rise above the rim in no time. Stay locked into Sports Illustrated's Kicks On SI for all your footwear news from the NBA and beyond.

The Puma Smash V2 Leather Trainers have racked up more than 20,000 five star reviews on Amazon, being hailed the 'perfect shoes' whether you're wearing them to work, styled with a casual outfit or ...

Charlotte Hornets point guard LaMelo Ball is teaming up with the Teenage Mutant Ninja Turtles for limited-edition PUMA ...

Charlotte Hornets point guard LaMelo Ball is partnering with the Teenage Mutant Ninja Turtles for limited-edition PUMA footwear ... being drafted into the NBA by the Hornets.