The Rolex Daytona Ref. 6265 was first introduced in 1969 and remained in production until 1987, replacing the original Oyster Cosmograph model.

Daytona's annual sports-car run, the Rolex 24, began in 1962 as a 3-hour effort. It's been won by Mario Andretti and Paul Newman, among other stars.

One of the rarest pieces in the debut offering was a yellow gold Daytona 6265 from about 1988 ($249,000), with a champagne-color dial. Mr. Seddiqi said the piece was fully restored by Rolex in ...

A 1999 Cosmograph Daytona, Ref. 16516, in platinum with diamond-set mother-of-pearl dial has an estimate is $800,000 - $1.6 million ...