Analysts say the sport’s rising popularity justifies the sponsorship but it still represents a gamble to boost sales ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Trump's universal tariffs could have a significant impact on the Swiss watch industry, affecting pricing strategies, consumer ...

Waiting lists for all-but the hottest professional sports watches are now so manageable for Rolex’s authorized dealers that ...

Waiting lists for all-but the hottest professional sports watches are now so manageable for Rolex’s authorised dealers that ...

Zenith's El Primero chronographs share an extensive history with the Rolex Daytona. The brand's latest model attempts to ...

The Matrix and John Wick star, and 'internet boyfriend', said to be worth US$380 million, made headlines last year when some ...

Jon Jones and Conor McGregor bring back the iconic 2014 Rolex moment, flaunting their No. 1 and No. 2 watches.

Zenith just unveiled a duo of cool chronographs as part of LVMH Watch Week. That includes a model set with rainbow-coloured ...

At Donald Trump's inauguration this past Monday, Jon Jones and Conor McGregor compared their luxury watches as two of the ...

It’s time for Rolex’s big annual price increase. The Crown typically raises prices on its watches at the start of each year to keep pace with inflation and maintain its models’ place in the luxury ...

In July, the watch company was in talks to reclaim its timekeeping duties—a role it previously held from 1992 to 2003 before Rolex took over ... and became the first luxury brand to sponsor ...