The 7-Eleven logo meaning back then isn’t much different from what it is today, but it has undergone some updates since the ’50s.

Dynamic turnkey, Design + Build firm has launched a new brand identity, marking a new chapter for the business under the name ...

And then on June 25, the grocery behemoth (which includes regional chains like King Soopers, Fred Meyer, Ralphs, and Pick’n Save) launched its first-ever sonic identity. There’s a succinct sonic logo ...

The Salt Lake City Stars, the official NBA G League affiliate of the Utah Jazz, have introduced a new era of branding, ...

AI is being adopted in everything from automobiles to chatbots, but AI products—like all products—will eventually fail. And how a company markets its AI systems affects the repercussions it ...