Gilgeous-Alexander first signed with Converse back in 2020, following an impressive second NBA season—his first with the Thunder—in which he averaged 19 points. His upward trajectory hasn't slowed ...

Throughout NBA history, one of basketball's best marketing tools has been its star player's shoes. Dating back to the Converse weapon and an ad campaign which f ...

As the next milestone in his journey with Converse, Shai Gilgeous-Alexander now has a signature shoe — the SHAI 001.

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The fashion industry and the NBA have never been more in step than they are right now, but many players clothing lines are still overlooked.

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Converse and Shai Gilgeous-Alexander have delivered their first official look at The Shai 001, the Thunder star's first signature shoe.

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After keeping things close to the vest, the artist known as Shai Gilgeous-Alexander has unveiled his most precious project ...

There is a new signature shoe in the NBA, and it comes from the leading candidate for this season's MVP award, Oklahoma City Thunder guard Shai Gilgeous-Alexander.