Gilgeous-Alexander first signed with Converse back in 2020, following an impressive second NBA season—his first with the Thunder—in which he averaged 19 points. His upward trajectory hasn't slowed ...

Throughout NBA history, one of basketball's best marketing tools has been its star player's shoes. Dating back to the Converse weapon and an ad campaign which f ...

As the next milestone in his journey with Converse, Shai Gilgeous-Alexander now has a signature shoe — the SHAI 001.

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The fashion industry and the NBA have never been more in step than they are right now, but many players clothing lines are still overlooked.

Reigning WNBA MVP A’ja Wilson welcomed her first-ever Nike signature shoes on Feb. 3, and Bam Adebayo wasted no time in supporting the Las Vegas Aces star’s newest sneakers.

Converse and Shai Gilgeous-Alexander have delivered their first official look at The Shai 001, the Thunder star's first ...

A’ja Wilson finally shared the first look at her signature shoe, the Nike A'One, earlier this week, and on Friday, Miami Heat NBA star Bam ... a women's basketball player in history.

The newest UA Curry 12 pays tribute to San Francisco. Check our Sneakers news for more upcoming releases and breaking content!

Anthony Edwards doesn’t consider himself a superstar.

Nacua was in the building for Doncic’s first game, and being a huge Lakers fan, Puka was in his glory. He watched L.A. beat ...