Sony Pictures Names Pixar Vet Michael Agulnek EVP Global Publicity; Rose Phillips Promoted To EVP Global Digital Marketing & Social Media
Sony Names Pixar Vet Michael Agulnek EVP Global Publicity; Rose Phillips Promoted To EVP Global Digital Marketing & Social ...
Gen Z is "de-influencing" on social media
De-influencing is Gen Z’s way of fighting back against consumerism, but it’s also a wake-up call for the influencer industry.
AI Is Transforming the Workplace — Including Social Media Marketing. Here's How Businesses Can Actually Use It.
Artificial intelligence is transforming social media management for small and medium-sized businesses, helping them enhance ...
Retail Media Forces Brands To Rethink Shopper Marketing—Not Replace It
Leading brands are finding success by integrating traditional shopper marketing expertise with new digital capabilities, ...
Merchantwise Group acquires Talia Datt’s social and content agencies
Merchantwise Group has bolstered its brand management division with two social media and influencer marketing agency ...
The importance of social proof in marketing: Is your brand getting it right?
As social media grows in popularity, so do the opportunities for businesses to promote their products and services on a ...
Direct Marketing News4d
Creators bridge social media and traditional TV
Creators are revolutionizing entertainment by seamlessly blending the immediacy of social media with the enduring appeal of ...
Merchantwise Group acquires two social media and influencer agencies
Brand management, marketing and media company Merchantwise Group has acquired social media and influencer marketing agencies ...
Pharm Exec6d
The Impact of Social Media Distrust on Pharmaceutical Marketing
In this Pharmaceutical Executive video interview, Ian Baer, Founder & CEO of Sooth, speaks about how distrust and uncertainty surrounding social media is impacting the pharmaceutical industry.
Marijuana ads reaching youngsters through social media, health group says
A legal loophole is allowing marijuana ads to slip past regulations and land right in front of kids on social media, a new ...
13 Tips To Encourage Employee Participation In Social Media Initiatives
Employees are powerful brand ambassadors when they leverage their authentic voices and networks to promote the company’s ...
Impacts15h
5 Digital Marketing Strategies and Their Perks
Businesses today must strive to stay ahead of the stiff competition. And thanks to technological advancement, it’s now easier ...