Sony Pictures Names Pixar Vet Michael Agulnek EVP Global Publicity; Rose Phillips Promoted To EVP Global Digital Marketing & Social Media
EXCLUSIVE: Former Disney/Pixar veteran Michael Agulnek has joined Sony Pictures as EVP Global Publicity, where he will report ...
Gen Z is "de-influencing" on social media
De-influencing is Gen Z’s way of fighting back against consumerism, but it’s also a wake-up call for the influencer industry.
AI Is Transforming the Workplace — Including Social Media Marketing. Here's How Businesses Can Actually Use It.
Artificial intelligence is transforming social media management for small and medium-sized businesses, helping them enhance ...
Why Email Marketing Will Defeat Social Media in 2025
Your social-media profile can be wiped out overnight—your email can’t. In case the constant back-and-forth 2025 TikTok ban ...
Retail Media Forces Brands To Rethink Shopper Marketing—Not Replace It
Leading brands are finding success by integrating traditional shopper marketing expertise with new digital capabilities, ...
Social media groups can offer support to new parents. Here’s how to tell if there’s marketing involved
For new parents struggling with challenges such as breastfeeding and sleep deprivation, social media can be a great place to ...
The importance of social proof in marketing: Is your brand getting it right?
As social media grows in popularity, so do the opportunities for businesses to promote their products and services on a ...
Direct Marketing News4d
Creators bridge social media and traditional TV
Creators are revolutionizing entertainment by seamlessly blending the immediacy of social media with the enduring appeal of ...
Merchantwise Group acquires two social media and influencer agencies
Brand management, marketing and media company Merchantwise Group has acquired social media and influencer marketing agencies ...
Direct Marketing News13d
Social media trends to watch in 2025
The social media landscape is set for significant changes in 2025. Marketers are preparing for a dynamic year as they face ...
Marijuana ads reaching youngsters through social media, health group says
A legal loophole is allowing marijuana ads to slip past regulations and land right in front of kids on social media, a new ...
Pharm Exec6d
The Impact of Social Media Distrust on Pharmaceutical Marketing
In this Pharmaceutical Executive video interview, Ian Baer, Founder & CEO of Sooth, speaks about how distrust and uncertainty surrounding social media is impacting the pharmaceutical industry.