The brands making the biggest splash on social media, from Spotify and Netflix to fast-growing Fenty Hair
Spotify and Netflix were 2024's top brands in creator marketing on social, while Fenty Hair and Cécred were the ...
Beyond Vanity Metrics: How Brands Are Measuring Social Media Impact
Measuring social media impact in 2025 requires looking beyond vanity metrics. Discover key strategies and tools to boost ...
The Hidden World Of Dark Social: How Brands Can Harness Private Sharing For Authentic Engagement
It’s critical for companies to understand this trend and the best practices to maximize the effectiveness of their social ...
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Bad wellness advice is all over social media. These creators are pushing back
DeMille, a social media specialist with a background in marketing, has highlighted influencers using the Los Angeles ...
AI Is Transforming the Workplace — Including Social Media Marketing. Here's How Businesses Can Actually Use It.
Artificial intelligence is transforming social media management for small and medium-sized businesses, helping them enhance ...
Gen Z is "de-influencing" on social media
De-influencing is Gen Z’s way of fighting back against consumerism, but it’s also a wake-up call for the influencer industry.
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5 Digital Marketing Strategies and Their Perks
Businesses today must strive to stay ahead of the stiff competition. And thanks to technological advancement, it’s now easier ...
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Creators bridge social media and traditional TV
Creators are revolutionizing entertainment by seamlessly blending the immediacy of social media with the enduring appeal of ...
Social Samosa1d
The Whole Truth Foods’ social media playbook: When humour meets no-bs marketing
In this week's social media strategy series, we dive into how The Whole Truth Foods blends transparency, humour, and sharp ...