As Brian Niccol orchestrates the turnaround of Starbucks, one thing he wants to see is customers enjoying a "mug hug." Niccol ...

The Starbucks ceramic mug hype is real – so much so, CEO Brian Niccol mentioned it three times during the company’s Jan. 28 ...

Workers will ask guests if they want drinks for here or to go, offering ceramic mugs to ... notes on cups starting Feb. 24, ...

All company-owned Starbucks ... ceramic mugs for customers consuming beverages in stores, and will also bring back condiment ...

Hoping to entice consumers back to stores and improve their on-site experience, Starbucks now allows baristas to handwrite ...

Starbucks fans can now get free refills for some drinks — but not all. The coffee chain is also bringing back its self-serve ...

Starbucks rolls out new initiatives in order to bring forth a sense of community, and one of these initiatives is returning ...

No disposable or plastic vessels will be able to get the free refills. Additionally, if you purchase a cold brew, latte, ...

Early on, Niccol said he’d prioritize ceramic mugs ... on cups starting Feb. 24, according to a memo seen by Bloomberg News, but were encouraged to start as early as Monday. A Starbucks Coffee ...

As Brian Niccol orchestrates the turnaround of Starbucks, one thing he wants to see is customers enjoying a “mug hug.” Niccol coined the phrase on the coffee giant’s earnings call this week ...

Workers will ask guests if they want drinks for here or to go, offering ceramic mugs to ... notes on cups starting Feb. 24, according to a memo seen by Bloomberg News, but were encouraged to start as ...