Move from busywork to a strategic approach that builds meaningful connections and drives sustainable growth. The post 5 ways ...

Pricing can then be correctly measured by controlling for these different drivers of demand, which is typically done through a market-response or marketing-mix model. Tactical price optimization can ...

Emphasizes decisions made in developing both strategic and tactical marketing plans. Uses computer simulations, experiential learning assignments, and marketing plan development to demonstrate ...

Breaking down a company’s wider strategic plan into more short-term, specific and deliverable tactics. Tactical Planning is the process of breaking down the strategic plan into distinctive, short term ...

When it comes to corporate reputation, stuck companies need a strategic plan for communications and marketing.