With clear strategies in place, a logical set of tactical operations and actions follow. It is from these tactics that the timelines, resources and budget for the marketing plan are derived. Tactics ...

In our 'Marketing Excellence' themed month Sunil Ramkali discusses how to deliver an effective pharmaceutical global strategic brand plan. Developing your global strategic brand and tactical plan ...

Breaking down a company’s wider strategic plan into more short-term, specific and deliverable tactics. Tactical Planning is the process of breaking down the strategic plan into distinctive, short term ...

When it comes to corporate reputation, stuck companies need a strategic plan for communications and marketing.

Pricing can then be correctly measured by controlling for these different drivers of demand, which is typically done through a market-response or marketing-mix model. Tactical price optimization can ...

On one hand, leadership prioritizes tactical campaigns. These are the bread and butter of marketing – targeted initiatives ...