If there’s one NFL player who isn’t shy about sharing his diet—no matter how untraditional it might seem—it’s Travis Kelce. Because as some football players follow strict diets—like the famous Tom ...

The marketing boost for TB12, of course, is free. Adults who embrace the “TB12 Method,” as Brady described it in a 2017 book, can meet with a trainer for $200 an hour at one of his company’s ...