We look at the world of BookTok and the book clubs you'll wish you knew about sooner. Plus, the owner of Octavia’s Bookshelf ...
Now she thinks, “Oh God, what if I don’t?” The platform’s hive of readers, known as BookTok, has become a dominant commercial force in publishing. It’s remade the bestseller lists and ...
If you’ve been online at any point since 2020, you’ve likely heard of “BookTok,” the literature-focused side of TikTok.
BookTok started in 2019 but really took off during the pandemic, when teenagers and young adults were banned from gathering in-person, for proms and parties, graduations and college classes.
“TikTok or BookTok has definitely played a role,” Kaeser says of her store’s success. “That changed the trajectory of my career; Starting to read again.” Walking into Enchanted Novelties ...
Apple and Google have kept TikTok off their respective app stores, despite promises by President Trump that they would not be ...
Content creators have become an essential part of the publishing ecosystem. But as they undergo significant upheaval, they’re ...
In a plot twist to rival any bestseller, Barnes & Noble has pulled off the comeback of the ages. A few years ago, it appeared ...
Don’t get me wrong, I love them both, but while I’ve definitely been introduced to new favorites, I can’t help but wonder how many great books are getting lost outside the BookTok hype cycle. BookTok ...
Barnes & Noble recently announced it will open 60 new stores in 2025. BookTok, a large TikTok category, can be thanked for ...
"Onyx Storm" by Rebecca Yarros, a popular BookTok pick, was prominently displayed up front. "Onyx Storm" is the fastest-selling adult novel since BookScan began tracking sales 20 years ago ...