Octavia Morgan's "clean" and unisex namesake fragrance brand is coming to Ulta Beauty on Tuesday. This marks the retailer's ...

As Ulta Beauty grew, so did its commitment to diversity and inclusivity. The brand has been at the forefront of broadening ...

To celebrate, the brand will host pop-up experiences and events at select Ulta locations throughout 2025.

Earlier, Milk Makeup, the clean beauty brand that is part of the Waldencast plc (WALD) platform, announced an expansion into Ulta Beauty ...

Milk Makeup is expanding the brand into Ulta (ULTA), its first U.S. expansion since Sephora in 2016, Canaccord tells ...