Video reigns supreme on social media like TikTok, Instagram, and YouTube. And now, video is becoming a bigger business for ...

The Mondelez marketer is the first in the snack category to take advantage of Sponsored Snaps, which include a link to make a ...

In one of the Super Bowl's most bizarre moments, rapper and entrepreneur Kanye West appeared in a strange commercial during ...

Welcome to Roku fourth quarter and year ended 2024 earnings call. On today's call are: Anthony Wood, Roku's fo ...

The company now has over 1 billion users, so it’s a sure bet that in its drive to make more money, it will also be leaning into economies of scale around advertising and paid features.

Here, IAB UK members share their insights on how to leverage contextual advertising for maximum impact.

YouTube has announced a pivotal statistic — more people are watching the service on connected television sets than mobile ...

In one example, A1 Vacuum Shop ... With TikTok, Reels, and Shorts, you’re locked in to succinct, vertical videos—which can be great for brand reach, but can often leave businesses chasing ...

Product videos have become a game-changer. They don’t just showcase your products—they drive results. Videos are no longer ...

Mr. Thompson said that CNN would also release a new subscription product this year around “lifestyle” content — examples include ... priorities has been vertical videos, which have become ...

In direct-to-consumer (D2C) streaming, staying ahead means staying nimble. New technologies, changing customer preferences, and intense competition are driving the streaming industry toward fast-paced ...

MSNBC is getting spun out, CNN is restructuring and the Murdochs are launching a streamer. But can any of them survive the ...