Inside Disney’s movie marketing strategy—lessons from the studio’s box office domination
Disney’s Asad Ayaz discusses avoiding ad oversaturation, meeting industry changes and responding to brand controversies.
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Disney Has Begun Marketing Its Next Billion-Dollar Movie
Disney had two billion-dollar 2024 hits with Deadpool & Wolverine and Inside Out 2, and they have begun marketing the movie ...
Holiday cheer helps Disney maintain TV viewing lead in December, Nielsen says
Walt Disney maintained its lead in U.S. TV viewing share in December, bolstered by holiday movie marathons and strong ...
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Disney Bolsters Live-Event Advertising Efforts, Unveiling Key Partnerships And Certification Program
Disney is boosting its advertising capabilities for live events, with third-party partnerships, a new certification program for live sports and entertainment as well as biddable deals for live sports.
Walt Disney’s Strategic Growth and Resilience Amidst Challenges: A Buy Recommendation
In a report released today, Jessica Reif Ehrlich from Bank of America Securities maintained a Buy rating on Walt Disney (DIS – Research ...