The brick-and-mortar retailer is harnessing online communities on BookTok to power its turnaround story, Bloomberg reports.

It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an agency to grow their business and keep their reputation in tact. Hiring a ...

This week, Karoline Leavitt, the new White House press secretary, kicked off the Trump administration’s first official press ...

The creator-brand partnership ecosystem rapidly evolves due to technological advancements and changing consumer expectations.

Fashion, gaming, art and entertainment niches dominate the growth in India’s creator economy since 2020, a Qoruz report said.

Sharing these genuine user experiences can help build trust, foster community and add authenticity to your brand’s messaging.

Several Black celebrity brands and businesses have moved the needle on culture, business, entertainment, and more.

While healthcare influencers face the looming threat of a TikTok ban, the creator economy is bustling on other platforms like Instagram.

Social media is largely powered by tech, and nowadays, AI is having a significant impact on social media algorithms.

India’s creator economy surged 322% to 4.06 million influencers in 2024, driven by fashion, gaming, infotainment, finance, and health and fitness.

Buzzwise will serve as a strategy consultant and execution agency for companies seeking to leverage influencers and content ...

India], January 30: The year has just begun, and the biggest thing in the world of Influencer Marketing is set to make its mark in Ahmedabad. iCubesWire, one of the leading ad-tech powerhouses, which ...