The brick-and-mortar retailer is harnessing online communities on BookTok to power its turnaround story, Bloomberg reports.

This article contains spoilers from the series premiere of Hulu’s “Paradise.” In an overly saturated media market, it’s hard ...

This week, Karoline Leavitt, the new White House press secretary, kicked off the Trump administration’s first official press ...

The creator-brand partnership ecosystem rapidly evolves due to technological advancements and changing consumer expectations.

Fashion, gaming, art and entertainment niches dominate the growth in India’s creator economy since 2020, a Qoruz report said.

While healthcare influencers face the looming threat of a TikTok ban, the creator economy is bustling on other platforms like Instagram.

The India Influencer Conclave, organized by iCubesWire, is set to take place in Ahmedabad on January 31, 2025. This event, attended by industry leaders, will explore the future of influencer marketing ...

AI can elevate your marketing work today, from uncovering consumer behavior data to improving content creation efficiency and ...

With the advent of influencer culture—where broadcasters and content creators have become major players influencing audience involvement and industry trends—the gaming scene has changed remarkably.

At least eight class actions accusing Capital One Financial of stealing affiliate marketing commissions from influencers were ...

TikTok’s future in the U.S. remains uncertain, and both creators and brands are bracing for impact. According to CNBC, a ban ...

The year 2025 offers a pivotal opportunity for B2B brands to innovate with authenticity and purpose. By embracing privacy-first advertising, integrating cultural relevance, thoughtfully using AI, and ...