The rebrand, designed by the global creative consultancy Lippincott, includes a new wordmark, refreshed logo, and pared-down color scheme. It’s set to debut across Korean Air’s operations and ...

Korean Air recently unveiled a new logo and livery, prompting mixed reactions from the public. The airline's branding update is part of a larger effort to modernize its image as it prepares to ...

Korean Air's new business class is called Prestige Suites 2.0 and features spacious seats with doors that will eventually ...

Korean Air on Tuesday launched new aircraft livery and corporate branding that will be introduced across the company as it combines with South Korean rival Asiana Airlines to become one of Asia's ...

The new branding, which involves significant changes to its logos and aircraft livery, is the most visible aspect of a broader revision of the airline's corporate identity. This has been prompted by ...

airline group. The South Korean carrier presented a Boeing 787-10 with its new logo featuring a blue taegeuk symbol at a press event in Seoul Tuesday, the airline’s first design change since ...

An airplane's paint scheme may fade into the background for many, but a closer look can reveal hidden details and the airline ...

Korean Air unveiled a new corporate logo and aircraft livery as part of a wide-ranging brand refresh following its acquisition of local rival Asiana Airlines Inc. that has created Asia’s second ...

The airline confirmed a $24.9 billion agreement with Boeing ( NYSE: BA) to acquire 50 new aircraft by 2033. The order ...

Korean Air has launched a new corporate branding – including updating its logo for the first time since 1984 – as it works towards integrating with rival-turned-subsidiary Asiana Airlines.

Cho Won-tae, Chairman of Hanjin Group / Courtesy of Korean Air A plane with the new Korean Air logo was also revealed. Chairman Cho stated that the process of painting aircraft could take several ...

Korean Air is set to unveil a new corporate logo (CI·Corporate Identity) and a new paint scheme to be applied to its passenger aircraft on the 11th, amid speculation that photos of an aircraft ...