The digital sensation of her generation, Apoorva—famously known as The Rebel Kid—effortlessly fuses allure and glamour in every fashion statement, cementing ...

For this bold red lipstick we channeled our favorite Sagittarian, and this shade will swift ly become a favorite for you.

OPEN FOR A Nail Polish collection...?Twitter: <a href=" let me know if you would want to see that!MAKEUP PRODUCTS USED:- ...

Jacksonville University will be hosting a special screening event in part of the Jacksonville Film Festival for the film ...

With Dollar General, Elf is trying to find a bigger foothold with lower-income customers. The dollar store largely serves ...

Elf Beauty is likely to report revenue growth of nearly 33% for the second quarter, bucking weak demand in the industry as ...

Tesco has expanded its online beauty offerings, adding over 450 products from popular brands Maybelline, L'Oréal Paris, and ...

Immersive technology is helping us to rethink how brands can delight and engage with their consumers through better sensory ...

I quite simply love it and only stray when I want a colorful mascara (with Maybelline Sky High) or really dramatic, clumpy ...

Actress Claire Holt will run the marathon supporting Team Maybelline, which has partnered with the National Alliance on ...

Stars including Jennifer Connelly, Randall Park, and Nev Schulman will line up for the 2024 New York City Marathon on Sunday, ...