The company's flagship phone line received a new chipset and a slightly enhanced camera system. Otherwise, it’s all about the AI software features.The new Samsung flagship phone line (left to

For the Galaxy S25 Ultra, Samsung added a new ultra-wide camera sensor, Gorilla Armor 2 and a big revamp to its AI suite. But is that enough to convince you to buy a new $1,300 phone?

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are accurate upon date of publish.

Over a year since it dipped into generative artificial intelligence, Samsung’s Galaxy S-series phones are now the vanguard for its gen-AI features. This year, we’re getting even deeper hooks into Google’s Gemini AI assistant and more built-in software tricks than ever before.

Like the Galaxy S24 Ultra, this year’s Galaxy S25 Ultra focuses on what it can do with AI, generative or otherwise. Some features have been improved, like the Object Eraser, which lets you easily scrub objects from a photo.

Thinking of buying the all-new Galaxy S25? Here's why I'm skipping the upgrade, and why you might want to as well

The Samsung Galaxy S25 Ultra isn't about groundbreaking hardware upgrades but rather about software additions and making AI more contextual.

The S25 Ultra is lighter at 218g compared to the 233g that the S24 Ultra weighs. In addition, the S25 Ultra has a more rounded, flat design when compared to the S24 Ultra. Samsung says that the S25 Ultra is 0.4 mm thinner than the Galaxy S24 Ultra.

Up to 50% money-back if the Galaxy S25 is returned to Samsung after 12 months, or 40% after 24 months. Relaxed return policy with no conditions for new purchase after returning the old device.