From fitness trends to food purchases, consumers increasingly make decisions based on their finances, personal health goals, ethical considerations and sustainability criteria. Among these, attitudes ...

The cost of each session is £40+VAT* per person. Once your place(s) has been confirmed, you will receive an invoice for the training. Your booking will be confirmed on receipt of the final payment.

Marketing managers like Kate Abbey play a pivotal role at AHDB, raising the profile of British agriculture among consumers. Below, Kate shares some of the ways we’re engaging with consumers and ...

AHDB recently issued its annual call for people to join one of its influential Recommended Lists (RL) crop committees. There are currently two vacancies across the three crop committees, which play a ...

UK feed wheat futures (May-25) closed at £193.80/t yesterday, rising £1.25/t from Tuesday’s close. New crop futures (Nov-25) gained £1.65/t over the same period, to close at £195.20/t. Global wheat ...

Our Let’s Eat Balanced marketing campaign has returned and will be running from 1 to 31 January 2025. It promotes the exceptional taste, flavours and nutritional benefits of lean meat and dairy as ...

UK feed wheat futures (May-25) ended Tuesday’s session (31 December) at £192.55/t, up £0.40/t from Monday’s close. The Nov-25 contract was also up £0.40/t over the same period, to close at £193.55/t.

Cultivation is any mechanical act to prepare the soil to establish and grow crops. It is an essential feature of many crop production systems. There are 10 key soil factors that need to be considered ...

Global sheep meat production in 2024 has experienced notable shifts, driven by changing flock sizes and evolving demand from major markets. We explore the factors shaping sheep meat trade across key ...

In theory, there is nothing to stop the commercial use of the RL fungicide programme. After all, it is compliant with all regulations. But there is one big reason why it will never reflect commercial ...

UK feed wheat futures for May-25 lost £1.70/t yesterday to settle at £188.20/t under pressure from global wheat markets. US wheat futures all hit new contract lows yesterday due to competition in ...