Founded as the Mobile Marketing Association in 2003, MMA widened its remit in 2018, became MMA Global in 2022, and now ...

Unicommerce report reveals quick commerce orders surged 120% while brand websites recorded 33% growth during the 2025 Diwali ...

This year, for the first time since 2004, Cadbury’s iconic festive tagline, once as synonymous with Diwali as diyas and ...

Consent is non-negotiable. Using a celebrity’s persona in ads, brand integrations or merchandising without express permission ...

Profit after tax at Rs 76.5 crore as ad revenue slips 12%; costs seen stabilising in H2 while ZEE5 tops Rs 300 crore with ...

TAM counts show advertisers fell from 55+ in 2022 to 50+ in 2025, categories eased from 50+ to 45+, and brands dipped from ...

All 21 games of Baseball United’s Season One will be broadcast live in India on Zee5 and three ‘Z’ channels, with commentary ...

Conceptualised by Bare Bones Collective, known for campaigns like GenZ Chudail and Gangoogly, the launch unfolds as a ...

Firefox now lets users access Perplexity AI for conversational answers, create multiple profiles for work or personal use, ...

ChatGPT restrictions may soon ease for verified adults, allowing erotica, with OpenAI citing new tools and measures to ...

From family moments to digital experiences, brands are crafting Diwali campaigns that highlight creativity, celebration, and ...

Zee Business’ Muhurat Trading 2025 special series blends tradition, investor insights, and festive optimism, offering a ...