CEO Roisin Currie acknowledged that there is low consumer confidence as well as cost pressures going into 2025, but asserted ...

Tesco achieved its highest market share since 2016, now at 28.5%, after increasing its focus on value over the recent ...

Aiming to create the “greatest campaign of all time”, the tennis tour wants to attract new audiences and support fresh talent ...

The fintech brand is starting the year with a product-focused campaign designed to convey a “premium feeling”, part of its ...

From avoiding the impulse to hire ex-colleagues to constantly engaging “passive candidates”, marketers discuss their playbook ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

More than a quarter of all FMCG sales were purchased on promotion over Christmas, as the UK grocery sector hit its highest level of promotions since 2021.

Keep your eyes peeled for these perils among the new year’s predictions and resolutions, if you’re planning on having a more ...

As Cadbury releases the seventh installment of its ‘Glass and a Half’ platform, marketing boss Elise Burditt discusses ...

Our industry is quick to deride campaigns but slow to praise good work. We should focus more on sharing the repeatable ...

A new campaign is calling on employers to address the hiring biases stunting job prospects and fuelling pay inequality for ...

Forget formulating strategies and focus on how AI can turbocharge each element of your plan, says EMEA marketing boss Yonca Dervisoglu.