Starbucks discontinued the practice of handwriting orders and names on cups in 2020, during the height of the pandemic.

Starbucks CEO Brian Niccol on Wednesday told investors that he plans to overhaul Starbucks U.S. locations, adding more ...

New CEO Brian Niccol said it is clear that Starbucks ( SBUX) needs to fundamentally change its strategy to win back customers ...

Starbucks CEO Brian Niccol is initiating a U.S.-focused growth after the coffee giant missed fourth-quarter earnings ...

Starbucks CEO Brian Niccol on Wednesday told ... fell for the third straight quarter in North America. The Seattle-based company’s strategy to drive demand through promotions and improved ...

"It may not be everybody's name ... but we will definitely be getting back to writing on cups again here in the ...

Investors are expecting that Niccol will share more details about his turnaround strategy during the company’s conference ...

Starbucks CEO Brian Niccol has simple plans for reviving ... Nov. 7 at locations owned and operated by the company in North America, part of Niccol’s scheme to streamline the company’s bloated ...

Brian Niccol, the struggling company's new CEO, on Thursday shared his vision of Starbucks becoming "a welcoming coffee ... milks at its corporate owned and operated cafes across North America. The ...

Brian Niccol, the struggling company's new CEO, on Thursday shared his vision of Starbucks becoming "a ... owned and operated cafes across North America. The option to pick oat, soy or coconut ...

To get a sense of how granular Brian Niccol’s plan for Starbucks’ dives, the company soon will place Sharpies back in the ...