That's because the bulk of the company's catalogue is uniformly designed, with the John Deere logo and its unmistakable green and yellow color scheme at the forefront. This is all a result of the ...

But, driverless tractors are a whole other thing entirely. You may not think of John Deere, best known for manufacturing farming and other agricultural equipment when you think of the Consumer ...

Over the last decade we have brought you frequent reports not from the coolest of hackerspaces or the most bleeding edge of engineering in California or China, but from the rolling prairies of the ...

Today, the US Federal Trade Commission filed a lawsuit against farming equipment manufacturer Deere & Company—makers of the iconic green John Deere tractors, harvesters, and mowers—citing its ...

Chances are, there won’t be. Today at CES, John Deere announced a host of new fully autonomous vehicles that it says will revolutionize farming, landscaping, and construction. Among the new ...

John Deere’s “unfair” practices raised repair costs for farmers and kept them from being able to make repairs on tractors and other equipment they own, the Federal Trade Commission (FTC ...

The company, known for its green-and-yellow John Deere products, has become more heavily reliant on computerized components over the past few decades. Amid this shift, it has taken steps to ensure ...

Minnesota Attorney General Keith Ellison joined the Federal Trade Commission and the Illinois attorney general in charging Deere and Co. with anticompetitive practices Wednesday in federal court ...

John Deere says it's laying off 75 more employees at its Ottumwa plant. The announcement Monday on the state’s Worker Adjustment and Retraining Notification, or WARN, site comes after the ...

Deere & Co is strengthening its bet on autonomous machinery, unveiling new tractors and industrial equipment capable of operating without the need for a human being in the cab. At the annual ...

As for the images themselves, AI models can sometimes fail to get the exact details of a manufacturer's logo — like John Deere's iconic yellow deer — right. The same can also be true for ...

The issue centers around years of complaints by farmers that John Deere makes it virtually impossible for them to diagnose and make certain repairs to their equipment due to the company ...