In addition to the all-white colorway, the sneaker’s original Phoenix Suns-inspired style is also expected to be rereleased.

NBA fans teased Bam Adebayo for rocking A'ja Wilson's first signature shoe, the Nike A'One, during pregame against the Brooklyn Nets on Friday.

A new design of the Nike Air Max 90 is on the horizon. The "Black and Magma Orange" sneakers will launch on February 22, 2025.

Nike wasn’t the first shoe company to create partnerships with athletes, but they’ve done it better than anyone. The ...

A group of experts consider the accessories from the past 100 years that changed how we carry our things — and ourselves.

While most companies save their best commercials for Super Bowl Sunday, Nike got a head start on their big ad. The footwear and apparel company aired a 90-second commercial last week during the ...

The first truly iconic All-Star Weekend sneaker moment came in 1985, when a rookie Michael Jordan competed in the Slam Dunk ...

Kevin Durant and Nike Basketball are reportedly set to continue their partnership with the upcoming Nike KD 18 “Liquid Lime” sneakers.

The footwear and apparel company aired a 90-second commercial ... a huge success. Nike even promoted the shoes with an iconic commercial in which a voiceover said, "The NBA can't stop you from ...

To join in on the NBA All-Star Weekend hype, Adidas is dropping a new colorway of its best modern signature basketball ...