Even better, the interesting anecdote inspired a new colorway for one of Jordan's most iconic sneakers. The Air Jordan 3 is ...

As Rose heads to Indy this weekend to host the PVF All-Star Game, he talked about life, basketball, coaching, NIL, the ...

Rapper sides with Dennis Rodman over his claim that Travis Scott copied his idea of the backward swoosh for his sneakers ...

In addition to the all-white colorway, the sneaker’s original Phoenix Suns-inspired style is also expected to be rereleased.

To join in on the NBA All-Star Weekend hype, Adidas is dropping a new colorway of its best modern signature basketball ...

Under Armour has recently had problems in both its direct-to-consumer and wholesale businesses. Although annual sales through its direct-to-consumer channels increased to about $2.3 billion in fiscal ...

A new design of the Nike Air Max 90 is on the horizon. The "Black and Magma Orange" sneakers will launch on February 22, 2025.

Kendrick Lamar wore Nikes in the halftime show; Serena Williams wore Converse. The post Nike’s Huge Super Bowl: From Jalen Hurts to Kendrick and Serena appeared first on Front Office Sports.

While most companies save their best commercials for Super Bowl Sunday, Nike got a head start on their big ad. The footwear and apparel company aired a 90-second commercial last week during the ...

NBA fans teased Bam Adebayo for rocking A'ja Wilson's first signature shoe, the Nike A'One, during pregame against the Brooklyn Nets on Friday.

Kevin Durant and Nike Basketball are reportedly set to continue their partnership with the upcoming Nike KD 18 “Liquid Lime” ...