In a groundbreaking move, Club América has officially announced the end of its 25-year partnership with Nike and the beginning of a new era with Adidas. Starting July 1, 2025, the German sportswear ...

Federico Staksrud celebrates his new No. 1 ranking with a new sponsorship. It was quite a week for Federico Staksrud, and for Adidas. The top-ranked Professional Pickleball Association (PPA ...

Kimi Antonelli, set to replace Lewis Hamilton at Mercedes in 2025, has taken a subtle jab at the team's former apparel ...

Major League Soccer, Soccer United Marketing and adidas today formally announced an exclusive 10-year partnership agreement granting adidas the official athletic sponsor and licensed product ...

To celebrate its 50th anniversary season, the Portland Timbers announced new park food options, an expanded reusable cup partnership, a new club-area sponsor and more.

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As part of AIBA’s scaling up of its Men’s World Championships, a new partnership secured Adidas Global as the official supplier to the 2017 edition here. It is hoped this year’s World ...

Mercedes boss, Toto Wolff revealed that Lewis Hamilton was impressed with the team's choice to partner with Adidas in 2025 and beyond.

Its e-commerce sales were about EUR 4 billion in 2023, or 19% of total sales. Adidas’ sponsorships of leading teams and players in international football make it one of the most visible brands ...

As the 2025 season approaches, adidas has unveiled its debut Mercedes-AMG PETRONAS collection. This collection offers fans an ...