Stanichi sees adult car enthusiasts as a pool of potential customers. So, Mattel seeks out any opportunities to put the two in the same sentence: There are such live events as the Hot Wheels ...

You don't always need to buy expensive Hot Wheels cars to give your collection a premium vibe. Sometimes, a nostalgic revival ...

The first Hot Wheels F1 collection will include 1:64 scale models of cars from eight F1 teams. The post F1: Hot Wheels ...

For the first time in 10 years, Ferrari is returning to the Hot Wheels diecast collection.Mattel announced the news at the ...

Is there any limit to the Netflix effect? Hot Wheels says that the surge in F1's popularity is behind its new range of models ...

Mattel has changed the name of the NFT Garage to Virtual Garage, and fewer redeemables are coming up in Series 9! Which one ...

Earlier this week we brought you amazing photos of a Hot Wheel car Mattel valued at $140,000. "WTF?!," is what we heard from a lot of readers who wondered how a $1 toy could possibly be worth more ...

The answer is Mattel, makers of the legendary Hot Wheels model cars that many of us grew up ... on supermarket shelves for $1 to the premium adult die-casts.’ The job involved Callum moving ...

F1 has unveiled a collection of Hot Wheels models, in association with Mattel, with eight of the 10 teams being immortalised in smaller form. The official range involves a set of scale model cars ...

You might not remember your first Hot Wheels car (or perhaps your first Matchbox car; the British brand was bought by Hot Wheels owner Mattel in 1997), but from the moment you were old enough to ...