It does this through its network of Apple Genius Bars, located within brick-and-mortar Apple Stores. Each Genius Bar is staffed by what Apple calls Geniuses — customer service technicians ...

Apple TV is set to launch a "genius" new initiative this weekend, with customers lauding the announcement. The streaming platform, which offers a range of original content, will be free to stream ...

The company's new AI features for the iPhone actually work On Monday, as part of its Worldwide Developers Conference, Apple unveiled software features for its various products, including the ...

In a long and detailed thread, an ex-Apple retail employee who helped launch Apple's in-store Concierge system details exactly why and how appointments made for support at in-store Genius Bars ...

Apple today shared photos of its upcoming store at MixC Hefei in China. The store features a combined Genius Bar and Apple Pickup station, so customers can receive support and collect their online ...

People are convinced they are spreading a subliminal message. One genius theory says that Apple sets the time one minute ...

Your iPhone's Calculator app just got a secret upgrade, and it's a game-changer for travelers. Discover the hidden feature ...