News

To find the most valuable brands, BrandFinance looked at brand revenues, including royalties, and brand strength, which is familiarity, price and demand impact.
Ski brands come and go, but here are a few we miss seeing ads for in the pages of POWDER.
Luxury brands face global, generational challenges, report says Shifting attitudes toward luxury have created an opening for newer, more agile and culturally relevant brands to make inroads.
The rollout of Nike's collaboration with Kim Kardashian's shapewear brand Skims will miss its target to launch this spring because of production delays, according to a report.
Reese Witherspoon’s Hello Sunshine Launches Gen Z–Focused Brand Sunnie Witherspoon unveiled the new multimedia platform, aimed at young women, at the Cannes Lions festival on Wednesday.
I tested 35 popular K-beauty skincare products from 11 different brands to bring you the best of the best.
If you noticed that some of your favorite Cheerios flavors have suddenly disappeared from shelves in the grocery store — you’re not imagining things. The beloved General Mills cereal brand has ...
Saturday’s military parade in Washington celebrating the 250th anniversary of the U.S. Army was sponsored by at least four brands that have strong financial and political ties to President Trump ...
More than ever, high-end brands want you to know exactly how, and where, their goods are made. They are producing enormous glossy coffee table books showing white-coated workers hand-stitching ...
Cosmo editors share their favorite LGBTQ+-owned brands to shop for accessories, art, beauty, candles, and fashion this Pride Month and all year long.
The Senate Committee on Commerce, Science and Transportation proposed cutting Brand USA's budget from $100 million to $20 million.