PMI Kids’ World’s Stumble Guys x Barbie line hits retail this month, launching exclusively at 3,500 Walmart stores in the U.S ...

In anticipation of a family-friendly box office smash, Mattel and others have produced a lot of merchandise for the film. The ...

This holiday season, Barbie is taking over the internet — literally! Mattel is partnering with Verizon for a pretty-in-pink ...

Malibu Barbie, Brooklyn Barbie and Ken appear in a new commercial that promotes ways to stay connected all season long ...

The National Toy Hall of Fame, located inside The Strong National Museum of Play in Rochester was established in 1998. Meet ...

My Little Pony has finally earned a place in the National Toy Hall of Fame, joining Transformers and the card game Phase 10 ...

While overall toy sales are in decline, sales driven by nostalgic adults are on the rise, representing 17% of US toy sales ...

Gabrielle Union and Dwyane Wade Kaavia's dreamhouse in honor of her 6t birthday party. The actress and NBA star shared an ...

Toy maker Mattel has apologised for printing the address to a pornographic website on the packaging for dolls released to ...

Mattel apologizes for inadvertently directing people to pornography site instead of one promoting upcoming film.

Barbie toy company Mattel publicly apologises to parents after listing a not-so-children-friendly website on Wicked dolls collection packaging.