The top female players in basketball used to have to wait until they reached the pros to nab a shoe deal but the advent of ...

So far, Puma’s impact on the overall basketball market, which has long been dominated by Nike, has been limited. The brand has signed a handful of NBA players to its roster, most of whom are ...

Nike CEO Elliott Hill told Fortune magazine Fever star Caitlin Clark visited headquarters this month to continue development ...

and signed a new eight-year, $28 million deal with Nike after she was drafted in April 2024. At the time, it was the largest sponsorship contract for a women's basketball player. Need a break?

Flau'jae Johnson's stepdad Ameen Brooks gave a glimpse of the production of LSU guard's new music video. The hooper-rapper ...

The wheeling and dealing is over in the trade market but there is still the NBA buy-out market where teams who no longer need the services of their veterans get released from their contracts.

Under Armour has recently had problems in both its direct-to-consumer and wholesale businesses. Although annual sales through its direct-to-consumer channels increased to about $2.3 billion in fiscal ...