Imagine the person who sells Peterbilt trucks someone with a personality as big as those legendary trucks and as colorful as ...

"Customers have shown that they will not pay any premium for these large EVs," Farley said in an earnings call.

It’s the auto industry’s weirdest market. There are six EV trucks on sale in the U.S., made by more brands than the blockbuster half-ton gas truck market. Yet no one is selling big-truck volumes.

and big trucks From A-list celebrities to nostalgic throwbacks, the car-centric ads run during this year’s Super Bowl 59 brought humour, action, and a few surprises. Here’s a rundown of the ...