How a name change cost Bira ₹80 crore. Here's why
This comes when the company which produces Bira 91 beer planned an IPO due to surging competition from microbreweries, craft ...
How Beer Brand Bira’s Name Change Led To Rs 80 Crore Sales Loss?
In a costly move to drop ‘Private’ from its name, B9 Beverages, the maker of Bira 91 beer, suffered an Rs 80 crore inventory ...
Indiatimes4d
What’s in a name? How dropping one word from its name cost Bira 91 beer maker Rs 80 crore in sales!
B9 Beverages, maker of Bira 91, has seen losses rise by 68% in FY24 due to an Rs 80 crore inventory write-off and a name change-related sales suspension.