How a name change cost Bira ₹80 crore. Here's why
This comes when the company which produces Bira 91 beer planned an IPO due to surging competition from microbreweries, craft ...
What’s in a name? How dropping one word from its name cost Bira 91 beer maker Rs 80 crore in sales!
B9 Beverages, maker of Bira 91, has seen losses rise by 68% in FY24 due to an Rs 80 crore inventory write-off and a name change-related sales suspension.
A name change takes the fizz out of Bira's earnings
B9 Beverages, owner of Bira beer, faced a challenging FY24 with sales dropping by over 20% and losses increasing by 68% due ...