Fashion is like a pendulum, swinging back and forth, and the trends of yesteryears often find their way back into the limelight. As we step into 2025, a wave of nostalgia is sweeping through fashion, ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

While styles fluctuate and trends change, one staple that will always be in is denim. From your favorite pair of jeans to ...

Imagine our delight when we finally found the perfect leather work bag that doesn’t cost the earth. If money’s no object, we ...

The Grunge of the 1990s: The 1990s brought a shift away from the excess of the 80s to a more relaxed, casual style. Grunge ...

The top trends of the spring/summer 2025 collections speak not to politics, but to the idea of soft power – of using fashion to influence, beguile, charm, seduce and bewitch. The season as a whole ...

Sundresses come in a plethora of vibrant colors and floral patterns, capturing the essence of summer. Choose one with a cinched waist to highlight your figure, or go for a loose, breezy look for ...

In case you needed any more evidence that the boho trend is alive and thriving, check out what Zoë Kravitz wore to the Saint ...

Walmart’s petite pants are comfortable for lounging, running errands, and working out, and prices start at just $8. Shop 10 ...

Over the past few years, more brands than ever have started offering extended sizing — but it’s still pretty common to see jean sizes stopping at a 32. When I look for jeans to include in our ...