British Airways Overhauls Loyalty Program

5 Lessons from British Airways’ Controversial Loyalty Program Changes
One week after British Airways' Executive Club backlash, Skift examines some of the key lessons and industry takeaways from the decision.
British Airways Just Became the Latest Airline to Make (Disappointing) Changes to Its Loyalty Program
The new program, rebranded the British Airways Club, will prioritize spending over miles flown. Here’s how it will work.
British Airways' new loyalty program will make it harder for leisure travelers to earn status, and people aren't happy
Many customers said the new requirements make it more difficult to earn British Airways loyalty status, and they will spend their money elsewhere.
British Airways announces loyalty scheme changes - will you be better off?
British Airways is introducing new rules for its Tier Points system. We look at who the winners and losers are from the changes
British Airways made these changes to its loyalty program
British Airways has announced sweeping changes to its loyalty program, including a new name and look. Known prior as the British Airways Executive Club, it’s now the the British Airways Club, with updates taking effect on April 1,
British Airways overhauls loyal customer perks – but some frequent flyers are annoyed
Exclusive: Spend £550k with British Airways to earn Gold status for life – or £8,000 on a holiday for a year of Silver
British Airways’ new loyalty programme explained: new tiers, how to earn points and everything you need to know
The UK’s national carrier has overhauled its Executive Club, rebranding it The British Airways Club and changing how members earn loyalty points
Greener British Airways 'washes its hands' of loyalty leisure travellers
British Airways has been accused of greenwashing with sustainable aviation fuel (SAF), as part of a disputed overhaul of its tier points system for members of the Executive Club that has sparked a backlash.
British Airways Overhauls Loyalty Program and How Reward Points are Earned
British Airways is overhauling its loyalty program this year, switching to a revenue-based system and moving away from allowing travelers to earn points based on the route and fare class. As part of the new program,
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Life as a British Airways engineer – a career without limits or boundaries
Life as a British Airways engineer – a career without limits or boundaries, working on the largest aircraft and engine types ...
British Airways turns the hidden beauty of flight paths into a clever new logo design
Alongside a new name and structure, the program has a new colour palette and a surprising logo design with an interesting ...
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Passenger turfed off British Airways Christmas flight at Gatwick as airline gets passport rules wrong again
Sunny skies and a Mediterranean breeze: that was what awaited holidaymakers aboard British Airways flight 2616 from ...
British Airways Executive Club rules to change: How will new tier points scheme work?
British Airways has announced a monumental shake up of its Executive Club loyalty scheme. The points programme has rebranded ...
British Airways frequent flyers react to Executive Club changes
The 2025 refresh will see the BA Executive Club renamed The British Airways Club. The perks will remain the same, and ...
I’ve bagged millions of airline points over the years – here are my top tips
I’m fascinated by the common vernacular used when it comes to airline points. People still regularly refer to “air miles” and ...
Buy IAG and sell Wizz Air says broker as British Airways takes off
Analysts have backed British Airways owner International Consolidated Airlines Group (IAG) while warning investors away from ...