One week after British Airways' Executive Club backlash, Skift examines some of the key lessons and industry takeaways from ...

Britsh Airways is rebranding the Executive Club to The British Airways Club and switching to Tier Status based on total ...

British Airways is introducing new rules for its Tier Points system. We look at who the winners and losers are from the ...

Exclusive: Spend £550k with British Airways to earn Gold status for life – or £8,000 on a holiday for a year of Silver ...

Alongside a new name and structure, the program has a new colour palette and a surprising logo design with an interesting ...

BA has introduced its new loyalty program that will replace the British Airways Executive Club and offer customers new ways ...

The UK’s national carrier has overhauled its Executive Club, rebranding it The British Airways Club and changing how members ...

British Airways has announced an overhaul of its loyalty programme, increasing the number of points its members will need to ...

Exclusive: Spend £550k with British Airways to earn Gold status for life – or £8,000 on a holiday for a year of Silver ...

British Airways has announced sweeping and controversial changes to its 'Executive Club' loyalty scheme for frequent flyers.

British Airways is rebranding its loyalty program and shifting to a revenue-based system for earning elite status. Here's ...