Alongside a new name and structure, the program has a new colour palette and a surprising logo design with an interesting ...

British Airways is changing its frequent flier program, rebranding it the British Airways Club, and is making it harder for ...

Exclusive: Spend £550k with British Airways to earn Gold status for life – or £8,000 on a holiday for a year of Silver ...

British Airways is rebranding its loyalty program and shifting to a revenue-based system for earning elite status. Here's ...

British Airways is overhauling its loyalty program this year, switching to a revenue-based system and moving away from ...

The 2025 refresh will see the BA Executive Club renamed The British Airways Club. The perks will remain the same, and ...

Brand USA U.K. & Ireland is delighted to be bringing back our iconic MegaFam in 2025 for its 10th year, offering agents the ...

BA is changing its loyalty programme to a purely revenue-based system called The British Airways Club, which will launch on April 1st. Some have labelled it a 'betrayal' - but others see the positives ...

British Airways has revealed comprehensive changes ... tier points are earned according to the number of miles flown (though those of us who go for cheaper economy tickets find our stake reduced ...

British Airways has announced sweeping changes to its loyalty program, including a new name and look. Known prior as the ...

Consulting-led digital marketing agency Orange Line has appointed Brian Collins head of growth to lead a global expansion, ...