“Captain Morgan is taking Bourbon Street to another level, and as far as legends go, it takes one to know one,” said T-Pain ...

Kantar, the world’s leading marketing data and analytics company, has unveiled LaunchEvaluate, an agile post-launch evaluation tool designed to maximise the ...

Nowadays, countless world-class rum brands are crafting a superb variety of rum styles. Crystal-clear, unaged rums that are bright and herbaceous. Smooth and mellow golden rums with incredible ...

When you think of New Orleans, you think Bourbon Street — renowned the the world over for its enduring one-of-a-kind spirit, electric energy, and of course, legendary cocktails. Bourbon Street's most ...

Kantar, the world’s leading marketing data and analytics company, has unveiled LaunchEvaluate, an agile post-launch evaluation tool designed to maximise the ...

Using LaunchEvaluate, businesses can: Ensure the long-term success of new product launches by identifying the factors driving ...

The multi-hyphenate artist discusses living in New Orleans, building businesses, and why every performance is Super ...

Post-launch research reveals the 'why' behind performance, empowering marketers to pivot strategically and unlock lasting ...